(1986 to 2013)

 

1986 - A toll-free consumer help line, 1-800-CRAYOLA, is established, extending the company’s commitment to providing quality service.

 

1987 - Crayola introduces Washable markers, an instant hit with kids, teachers and moms.  Crayola colored pencils also arrive.

 

1988 - Binney & Smith acquires the manufacturing rights for Magic Marker brand markers.

 

1990 - Eight Crayola crayons – maize, raw umber, lemon yellow, blue gray, orange yellow, orange red, green blue and violet blue – are retired into the Crayola Hall of Fame in Easton, Pennsylvania.

 

1991 - Binney & Smith offers the eight retired Crayola crayon shades, along with a 64-box, in the Crayola Collector’s Colors Tin for a limited time.  Crayola Washable crayons are introduced.

 

1992 - Crayola introduces Model Magic, a modeling compound, into its long line of products.

 

1993 - Binney & Smith celebrates the Crayola brand’s 90th birthday with the biggest crayon box ever – it holds 96 crayons, including 16 new colors.  For the first time, the company asks consumers to name the colors through the Crayola “Name The New Colors Contest.” 

 

1994 - Revell-Monogram, the world’s leading manufacturer of plastic model kits joins the Binney & Smith family.

 

1996 - A colorful and historic milestone is recorded as the 100 billionth Crayola crayon rolls off the production line in Easton, Pennsylvania.

On July 16, Binney & Smith celebrates the Grand Opening of The Crayola EXPERIENCE visitors’ center in Easton, Pennsylvania with the Crayola ColorJam parade.

 

2000 - Binney & Smith sells its Liquitex brand to ColArt.

Crayola Color Wonder makes its debut and takes home trophies in several national toy testing programs including Family Fun magazine’s Toy of the Year Awards, Duracell Ultra Toy Survey, and TODAY’s Toy Test 2000, sponsored by the Today Show on NBC.Binney & Smith invites crayon enthusiasts of all ages to make their favorite color count in the Crayola Color Census 2000, the first cyber-search for America’s favorite crayon colors.  Everyone who registered their choice at the new Crayola.com Web site was “counted in” for the chance to win a 10-day trip for four to colorful sites like The White House, Yellowstone National Park and the Golden Gate Bridge.Metallic Gold Silly Putty was introduced to mark its 50th Golden Anniversary.Vintage blue and yellow Silly Putty eggs from the early 1950’s went on display in the Smithsonian Institution’s National Museum of American History in the “Material World” exhibit devoted to significant inventions and materials that have shaped American culture.

 

 

2001 - On January 31, the results of Binney & Smith’s first on-line poll of consumer’s favorite Crayola crayon colors were revealed.  25,000 votes were cast by Crayola crayon fans of all ages; final tally revealed that America’s favorite Crayola crayon color is blue.  Six other shades of blue finished in the Top 10 including cerulean, midnight blue, aquamarine, periwinkle, denim and blizzard blue.  Other colors rounding out the Top 10 list included purple heart, caribbean green and cerise.In September, Binney & Smith completed the sale of Revell-Monogram and Revell AG to Alpha International, a Cedar Rapids, Iowa-based company specializing in die-cast and collectible products.

 

 

2002 - The Crayola Crayon Maker, named Best Toy of the Year by Child Magazine, the first toy of its kind gives new life to “leftolas”. Kids can now melt down old crayons and make new ones. Crayola Twistables are introduced.  Crayons in plastic tubes that twist up more color when the tips wear down – become a Back to School hit.Window FX markers leave a mark on Windows and Mirrors to become one of the best-selling new Crayola products.

 

 

2003 - Happy Birthday Crayola!   The Crayola brand celebrates 100 years of making the world a more colorful place for children.  

Four new colors were introduced for the next century: “inch worm”, “mango tango”, “wild blue yonder”, and “jazzberry jam”; these colors replaced blizzard blue, magic mint, mulberry, and teal blue.The World’s Largest Crayon was unveiled at our 100th Birthday party in Easton, PA., on October 11th, breaking the old Guinness record of 10ft., the World’s largest Crayola Crayon weighed in at 1,500 lbs., 15 feet high, and 16 inches wide, in America’s favorite color – blue.

 

 

2006 - VH1 viewers listed Silly Putty and Crayola Crayons as 27th and 28th respectively as their favorite toys of all times.Crayola redraws boundaries of creativity with the introduction of Crayola Outdoors – which includes five new creative outdoor activity toys – the Color Cyclone, Grand Canvas, Super Brush, Chalk ‘n Roll, and Chalk Stomperz – that let kids create BIG art in the great outdoors.Crayola Super Brush is named one of Toy Wishes magazine’s Hot Dozen summer toys.  This list spotlights editor’s top picks for the hottest toys of the season.

 

 

 - On January 1, 2007, Binney & Smith becomes Crayola LLC, reflecting the company’s No. 1 brand and its fast-forward innovative direction.  The Crayola name has 99% recognition among U.S. households.  

 

 

2008 - Crayola celebrates the 50th Birthday of the famous 64-ct. box first introduced on the popular children’s show Captain Kangaroo in 1958.

 

 

2010 - Crayola, teaming with partners UGI and PPL, opens phase one of a Solar Farm contained on 20 acres at the Crayola campus in Forks Township, PA.  The 26,000 solar panels produce 1.5 Megawatts of electricity. Enough electricity to produce 1 billion crayons per year and reduce 3,800 tons of greenhouse gas per year.  The equivalent of removing 650 cars from our highways/year or planting 800 acres of pine forests per year.

 

 

2011 - May 4, 2011 - Edwin Binney is elected into the National Inventors Hall of Fame, in recognition for his invention of an apparatus for the manufacture of Carbon Black.  He received a patent for this invention on May 26, 1891.

July 16th a Birthday Party was held in downtown Easton to celebrate the 15th Birthday of the Crayola EXPERIENCE.

The Crayola Solar Farm is completed and included more than 30,000 solar panels producing 3 megawatts of electricity. The solar panels generate enough electricity to produce 1 billion crayons and 500 million markers per year.

 

 

2013 - The Crayola Experience is re-imagined with 21 all-new, hands-on attractions. This real-life extension of the iconic Crayola brand is where color, chemistry, and technology magically combine to create a colorful adventure for a child's imagination. Located in the heart of downtown Easton, Pennsylvania, The Crayola Experience is just a short drive from NYC and Philadelphia. For more information, visit CrayolaExperience.com!

 

 

 

Page (2)